top of page

CORE METRIC UVTR - Unique Visit Through Rate 
2,1%
Unique website visits per unique users reached
 

📊 METRIC DEFINITION 

​

Why UVTR instead of CTR?

  • CTR = clicks / impressions ❌

  • UVTR = loaded website visits / unique users reached ✅

UVTR removes:

  • repeated impressions

  • accidental mobile taps

  • non-loaded clicks

➡️ Measures real human intent, not curiosity.

📈 CAMPAIGN SNAPSHOT 

  • Spend: $500

  • Audience: Cold families (US, Columbus area)

  • Duration: 7 days

  • Placements: Instagram + Facebook (Advantage+)

🧠 QUALITY SIGNALS 

  • Click → Page Load: 90%

  • Frequency: ~1.6

  • Cost per real visit: $0.84

High promise–delivery coherence
No clickbait behavior

🧪 TEST STRUCTURE 

  • 3 video ads

  • Same creative, minimal variations

  • Consistent results across all versions

➡️ Signal is stable, not accidental.

Early traction shows sober, intentional interest — not impulsive engagement.

bottom of page